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LSPR – Course Subjects


Total Course Duration : 15 weeks of 2 hours for each session.

• An Introduction to Public Relations and Marketing Communications
• The Process of PR: Case Studies and Integrated Marketing Communications (IMC) Strategy and    Planning, Research and Target Audiences
• Media Relations I – The Different Types of Media
• Media Relations II: The Techniques
• Basic Finance and Business Operations in PR; Business Ethics (not examined)
• Special Seminar: Corporate Responsibility (CR)
• Developing and Presenting Plans and Proposals; Account Management
• Corporate Identity and Reputation
• Special Seminar: Corporate Affairs and Lobbying
• Brands and Brand Management
• Event Management and Sponsorship
• Risk, Issues and Crisis Management
• The Internet, ePR and m-Commerce
• Media Analysis/Evaluation; Market Research